FIT-OUT Portfolio and Graphic design works
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FIT-OUT International was founded in 2003 with an aim to create office and retail interiors by applying the developing technologies and in the highest quality. They have passed 233 000 m2 fitout over the years. Our job was to design some offline corporate identity elements for this internationally acclaimed brand.
The logo is designed in minimal style using the basic geometric shapes. Colors are eye-catching, confident and balanced. In typography we chose the strong-lined Futura font family. The logo reflects the everyday precision and thoughtful work of this company.
On the business-card the content blocks are separated by line dividers, which makes it easier to look through. The top corners are rounded, and together with the bottom edged corners are the reflections of rounds and straights used in the logo.
The reference pages are project introductions displayed in a standardised layout.