Corporate Identity Design - Optonica LED
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Optonica LED Kft. is a progressively developing, Bulgarian based, international lightings company, which determined to supply quality LED lighting products as the main purpose. Utilizing the existed logo we developed a custom corporate identity elements like letterheads, businesscards, flyers and rollups for a lighting expo in London. While developing the identity our main goal was to create a unique but unified character on every surface and media, so the first step was to determine the colors and shapes to work with later. Our job was not limited to design, but we dealt with the production too. On the flyers and rollups we inserted a generated QR code to facilitate an easy website access with a smartphone for the potential and existing customers.